Study On Urban Image Communication In Urban Music Program

Urban image communication is the realization process of subjective reaction of objective things in human brain,including two dimensions of concretization and abstraction.At the present stage,with the continuous development of urbanization,high-rise buildings are rising from the ground,and all kinds of modern buildings are shining on each other.The city features are becoming more and more blurred,and the city image orientation is unclear,which leads to the spread of the city image too patternalized and flat.Media convergence times,appeared a variety of propagation mode,for city image communication is a rare opportunity,shandong TV "my city my song" came into being under this background,it is a city image combines media show,dominated by the sound,to spread the image features of 16 cities in shandong province,this paper mainly to show as the research object,It makes a detailed analysis of its communication symbols and communication channels,explores its role in the process of urban image communication,as well as the problems and puts forward the corresponding optimization strategies.At first,this paper clarify the concept and characteristics of city image dissemination significance and value,and then discusses the relationship between media and city image communication,which leads to the focus of this article case "my city my song" shows,in the process of research involves the semiotics,communication and other related disciplines of knowledge,to show the spread of city image symbols and researches in transmission channels,Under the background of media convergence,it is worth exploring how to establish an efficient urban image communication mechanism in fragmented communication.By case study,this article "the city of my song" program in the city's image transmission broke on the inherent mode of thinking,has the certain innovation,but due to lack of experience in delivering content single and comprehensive information communication obstacles,media convergence is not enough in-depth and opinion leaders influence and audience is not clear enough,to solve these problems,It is necessary to reorganize urban resources,create regional characteristics,establish an efficient communication ecology,reshape opinion leaders and enhance user engagement.We can seize the opportunity to realize the excellent development of urban image communication.Urban image communication research is a major direction.This paper mainly adopts literature analysis method and case study method to make a specific study on urban image communication,so as to provide resources for the practical significance and value of urban image communication,and hope to provide reference for subsequent studies.