The Creation Of Medium Products For City TV Station Under The Environment Of Media Convergence

"Media Convergence" is not a strange word for TV workers.With the development of economy and society and the change of media forms,the new lifestyle centered on new media has been gradually recognized and accepted by the public.The rapidly changing field of mobile network media has brought unprecedented pressure to 511 traditional urban media in China:the decline of TV boot rate,the decline of advertising share,the loss of young audiences and so on,all of which have become a problem haunting the media industry.For traditional television,these new technologies seem to imply an opportunity for nirvana to rebirth.In such a "sinister" media context,how should China's urban TV stations use their own advantages to"highlight the encirclement" and then "rebirth of the Jedi"i n the strong plunder of new media,so as to effectively realize the trend of subjectivity,compounding and high growth of regional TV media?Unlike CCTV,the city TV station has the background advantage and the provincial satellite TV is not as rich as the provincial satellite TV,so it has to go out of a way of integrating the media with the city characteristics.This paper takes Hangzhou TV's financial media product"Hangzhou Home"as the main research object,through the system,content,exploration and other aspects of "Hangzhou Home" layer by layer analysis,while comparing the advantages and disadvantages of "Hangzhou Home" and other financial media products,and then summarizes the road of financial media suitable for urban TV stations.