Shenzhen City Image Expression Of Communication Media

communication and expression of News media of the city’s image and relat-ionship to the city in people’s minds and understanding of the public the imp-ression that the introduction of resources and long-term development of the ci-ty has an important significance. To understand the Shenzhen in the media pr-esents what kind of image, this study through the "Shenzhen Special Zone" a-nd "South City Daily" the report Shenzhen content analysis and text analysis.Combined with "We" and "He" point of view, see Shenzhen in the media showing an open policy of the city government’s image of innovation, scienc-e and technology for the engine, there are financial advantages for the image of the urban economy, improving transportation construction good security envi-ronment, high standard of living of urban public image of the environment, c ulture and the media image presented is the absence of Shenzhen, the Shenzhe-n cultur-al image rendering appears to lack character and influence. Meanwhil-e, in the content analysis reports to see, local media reported on more tenden-cy for po-sitive publicity, the main sources of government is relatively simple problems.Shenzhen such a young city, inevitably there are not thick cultural heritag-e, cultural flavor shortage problem, which in the public mind there is a "cult-ural desert," said. In order to enhance and improve the image of the city of S-henzhen in communication and expression of media coverage, I suggest topics from planning, to strengthen the dissemination of Shenzhen cultural image, th-e specific location you want to spread the city’s image in the report, creating urban culture brand, also recommended offer culture class column. In addition, the diversification of the sources used in place of a single government voice in the local news media tend to wish more critical voices, but also to strength-en the integration of media communication channels to broaden the influence of wider dissemination, these recommendations will be the media image of Sh-enzhen spread a positive effect.