Urban Image Presentation In The New Media

The city image is the result of people's contact,perception and interpretation of the city,which reflects the city's aesthetic taste contains the city's cultural connotation.Distinctive urban images can form a strong emotional awareness in people's minds,which is essential to the promotion of urban influence.However,with the development of urban economy,while the function of the city is more and more complete,the urban image is constantly blurring and converging,how to clarify the personality of the city,the construction of a distinctive and unique city image has become an important subject of urban development.With the development of information technology,modern cities are changing from "real city" to media city,the media is not only in the city,reflecting the city,but also changing the city,shaping the city.The same medium is also an important channel for the presentation and construction of urban images.In the context of mobile Internet,new media replace traditional media as the main channel for people to receive information.To explore the relationship between new media and urban image,and to study the role of new media in the construction of urban images,it is of great significance to the development of cities.This paper selects the Spring-culture city image of " Spring City " Jinan as the research object,takes the relevant report of Spring-culture in the new media platform of "Qiluyidian" as the research sample,analyzes the image presentation of Jinan 's "Qiluyidian" in the spring culture report,and explores the role of "Qiluyidian" in the construction process of Jinan city image construction.And it discusses the problems that exist.This paper studies the characteristics of the reporting characteristics of urban images and new media presenting urban images,the presentation of specific images of cities in the new media,the problems in the presentation of urban images in the media and the research routes of how to solve them.Based on Kevin Lynch's study of urban imagery,this paper combs and supplements the theory of urban imagery,suggests that urban imagery is composed of two parts: material image and human image,and discusses the relationship between construction and construction between urban image and media.This paper analyzes the characteristics of the presentation of the culture of "Qiluyidian" in the new media,and studies the communication representation of urban images in the new media,and compares the differences between " Qiluyidian " and "Qilu Evening News" in the process of reporting the culture of the spring,and discusses the characteristics of the urban image in the new media report.Through the text content analysis of the works of specific Spring-culture reporting,this paper discusses the construction of different levels of image connotation in the report from the four levels of landscape image,historical image,folk image and character image,and studies the cultural connotation and aesthetic taste contained in the urban image in the report.This paper summarizes the problems existing in the presentation of urban images,the existence of these problems make it difficult to construct three-dimensional,comprehensive,prominent urban images,these problems include: urban image reporting in a single way,lack of innovation;The presentation of representative urban images is not focused enough,the city image is not enough in depth,lack of in-depth excavation of its connotation,the audience in the process of the construction of urban image,lack of two-way interaction.The medium is the accelerator of urban development and the important subject of the construction of urban image,and in the process of urbanization,the new medium should shoulder the responsibility of constructing urban image,spreading the city culture and shaping the image of the city.