The Study Of The Construction Of City Image In The Exhibition Report

With the promotion of urbanization process,the urban competition by a single hard power turns to soft power competition,taking city image as an example,it's conmunication shapes the city's influence.The shaping of the city image includes political,economic,environmental,social,cultural and other dimensions.Exhibition industry,as a new sunrise industry in China,is an important window to show the city image because of its media gathering nature,and has the realistic foundation to construct the city image.In the media society,the mass media is an important channel for people to obtain information and a“thermometer” for people to perceive the world.Therefore,exhibition events need to be advertised through the media.And the media will focus and amplifysome news of city image,therefore it can consturct the city's virtual image and influence the public perception and evaluation of cities.This paper analysed the intension and relation of exhibition reporting and city image construction,exploring the conclusion of exhibition could construct the city image.And the it selected “Chongqing Daily” as the research object and870 reports during the 2018 and 2019 “Smart China Expo” as the research samples.Basing on the perspective of Gannaim's media framework,the presentation,cognition and emotion of news,this paper made the content analysis of related reports to explore the characteristics of the reports and Chongqing city image.In addition,combined with the city image recognition system(CIS),this paper used the research methods of text analysis and case analysis to explore the role of media and the proposes of city image construction.The research found that the communication strategies of“Chongqing Daily” mainly include: 1.position clearly,clear identification of city image;2.shape the main actors of the city in multiple dimensions,highlight the role of people from multiple perspectives;3.The visual recognition elements arerich,it strengthen the individuality of the city.This paper touched the exhibition report and city image construction,it also expoled the constructability of city image and the possbility of consturction city image by exhibition report.It aimed to provide extension research for the process of urban image construction.It also hoped to provide some summary strategies of large-scale exhibition events for local party media.