Research On City Image Construction From The Mainstream Tiktok Short Video In Shanghai From The Perspective Of Frame Theory ——Taking The Report Of "Shangguan News" Entering The Expo As An Example

Nowadays,urban competition is becoming increasingly fierce,and urban image is related to people's cognition of the city,which is very important for urban development.How to highlight the characteristics of urban image in the new situation is an important task for local media.The rise of online short video platforms represented by Tik Tok not only opens up a new place for urban image building,but also provides a new way to construct urban image.This paper selects video reports about the 4th CIIE from representative local media "Shang guan News" as research samples.Tik Tok.The research is based on Zang Guo ren's high,middle and low-layer frame method.In addition,the three-layer framework is subdivided into seven subcategories by integrating the special points of Tik Tok platform for expansion,so as to analyze the construction strategies in the sample videos.At the same time,this study found that "Shang guan News" still had problems such as poor video interactivity,stereotyped video form and insufficient emotional expression when constructing and disseminating urban image.In the future,when constructing the urban image,local media should focus on the characteristics of Tik Tok,actively innovate the way of interaction,communicate with users,embrace users' aesthetics and innovate the production of high-quality content,so as to spread the urban image further and more widely.