The Urban Image Effect Of Shanghai Based On Reports Of “Jiefang Daily” On “China International Import Expo”

Enhancing international development and cooperation has been the main theme of China's opening to the outside world in recent years.The China International Import Expo is the world's first national-level expo with the theme of imports.It is an open cooperation platform for countries around the world to showcase their national development achievements and carry out international trade.Since the opening of the first CIIE in 2018,my country has been making great strides toward the center of the world stage,showing the world the “Charm of China” and also driving the positive development of the world economy.From November 4 to 10,2020,the 3rd China International Import Expo was held as scheduled at the National Exhibition and Convention Center(Shanghai).The diplomatic envoys of 69 countries in China and representatives of international organizations in China attended the meeting at the offline venue in Shanghai.As the organizer of Shanghai,the Shanghai government and relevant departments have assisted the Ministry of Commerce in careful preparations.On the basis of the successful holding of two sessions,the third CIIE has created a normalization of epidemic prevention and control.The largest scale,the most participating countries,and the most closely integrated online and offline event.Foreign guests and domestic exhibitors are deeply impressed by the Shanghai government and Shanghai people;domestic mainstream media have carried out detailed reports on the CIIE,among which “As the most influential media group of Shanghai Poster Industry Group,Liberation Daily is also a newspaper of the Shanghai Municipal Party Committee”.It has been published for more than 60 years and has a daily circulation of 550,000 copies.Reported more than 500 articles,reproduced the news scene,and created the image of Shanghai.This article will take the "Jiefang Daily" report of the third CIIE as the research object,analyze how news reports shape Shanghai's city image from the opening to the end of the CIIE,and use content research and framework research to analyze the “Jiefang Daily” Expo reports are the ways to report on the image of Shanghai city,try to analyze the deficiencies of mainstream media in the process of building the image of Shanghai city,in order to provide reference for how Shanghai mainstream media media will use the media to produce content and discourse in the future to build a good image of Shanghai.