Research On The Multi-digital Operation Mode Of Academic Journal J

After 70 years of development,to the larger scale of the academic journals in China,but most of the academic journal with editorial published application system,database in vulgar stage,face + Internet,cloud computing,big data,such as the huge impact of science and technology,many academic journals lack the propagation force and competitiveness,completely unable to adapt to the requirement of the age of the Internet for information intensive,with the country to make culture industry become the pillar industry of national economy.This paper relies on the theories of strategic management,4R marketing,service economics and so on,takes the academic journal J as the research object,and conducts research on the construction of multi-digital service-oriented operation model.The research contents include: It is through the field research,methods of literature study,comparative analysis,found that the "J" academic journals are still mainly paper carrier,a single transmission channel,there is distribution less quantity,low level of digitalization and publication cycle is long,and poor interaction problems,its high investment,low efficiency,decentralized management,fragmented,a single operating mode also greatly hindered its healthy development,completely unable to adapt to the requirement of the age of the Internet to digital information,intensive;2 it is to use a PEST,five model,the SWOT tool for "J" academic journal current operating environment inside and outside are analyzed,made clear that the journal quality in the brand resources,the editorial team to play higher aspects of the traditional advantages,gradually improve backward in operation,low profitability and anti-risk ability and low digital level of short board,in response to the national policy change,new media and digital publishing the threat;Third,according to the above basic research,the optimal strategy is selected by using QSPM matrix as the future development direction of J academic journal.Based on this,the construction objectives and principles of the new operation model are proposed,and the multi-digital operation model is constructed for it.Fourth,in view of the specific implementation of the operation mode,a series of safeguard measures are put forward.The research focus of this paper is to focus on the current innovative country construction and cultural power strategy,combined with the practical development of J academic journal,according to the current direction of digitalpublishing,put forward a sustainable and achievable multi-digital service operation model suitable for J academic journal.The difficulty lies in how to grasp the current development opportunity and realize the transformation of traditional publishing business and development strategy according to the internal and external resources environment of J academic journal and its own advantages and disadvantages.The innovation point lies in the qualitative and quantitative analysis of the enterprise's own resources and capabilities one by one and puts forward the bold measures to transform from traditional academic publishing business to knowledge service.In this paper,combining with the current digital environment in view of the "J" the operation mode of the academic journal the status quo of the new design-multiple digital,this means,combined with the innovation knowledge service is put forward for intensive development platform,improve the modern institutions,improve the quality of journals and steadily push forward the digitized construction measures,in order to "J" the virtuous development of the academic journals provide certain reference.