Research On International Profit Model Of Academic Journals Company

The operation of academic journals not only serves as a platform for the international academic exchange of scientific research scholars in China,but also plays a crucial role in expanding the international influence of academic research in China.In the era of new media convergence,under the background of globalization "academic",the traditional academic journals profit model is facing new opportunities and challenges,and how to be success in our country,in this field,and even in the world,and how to innovate the profit pattern of academic journals,has became the chief problem of academic journal of journal of people thinking.Profit model related theory is used this paper,and through literature and data analysis,comparison,summary,visiting and discussion on problems such as induction general academic journal profit model,focusing on general academic journal publishing company CQ company's actual earnings analysis,by analyzing the profit pattern,reveals the general academic journal profit model,put forward solutions for the improvement of profit model and path,in the hope of suit general academic journal for the study of revenue model to provide theoretical and practical reference.The main contents of this paper are: the first part,the purpose and significance of the research.In the second part,we discuss the concept,classification and constitutive factors of profit model,and summarize the related literature of profit model of domestic and abroad.The third part studies the profit model of domestic and foreign academic journals and analyzes its advantages and disadvantages.The fourth part,taking the general academic journal publishing company CQ as an example,we use the visiting investigation and discussion to complete data collection,and analyze the present situation,problem of CQ company profit model and the cause of the problem.The fifth part,based on the analysis of the previous parts,respectively from the profit source,profit model elements lever and profit point,profit barrier,five aspects,we build the organic unity of social benefit and economical benefit journal profit model,and analyzes the model's advantage,in order to provide reference for other academic journals in our country on the operation and development.In the sixth part,we summarize the research of this paper,find out the deficiencies and look forward to the future research.