Research On The Operation Strategy Of We Chat Public Platform In Publishing Academic Journals In China

The development of science and technology and the popularity of mobile reading have brought more convenient ways for the dissemination of information.The immediacy of readers has also put forward more requirements for the construction of new media in academic journals.In the past recent years,The number of the WeChat public platform of academic journals began to grow rapidly,academic journals paid more and more attention to the power of new media,and the operation of the journal WeChat platform was increasingly valued,but there are still some problems in its development.The article first discusses the relevant information of the WeChat public platform and its application in academic journals,which shows that the combination of WeChat public platform and academic journals has practical significance.Secondly,it analyzes the development history of the WeChat public platform of social science journals in China,and further elaborates on the operation status of the WeChat public platform of the four categories of Political science,Law,Journalism and communication included in the 2018 edition of the core journal catalogue of Peking University,discussing the problems existing in the operation of WeChat public platform in social science academic journals in China.Thirdly,the concept of “operation” in management is introduced.The WeChat public number of “Science-Technology & Publication” is analyzed through the division of operational subjects,operational content and operational objects,and the operation status of WeChat public number of “Science-Technology & Publication” is analyzed,including operation subject,operation content and operation target,explain the implementation of the specific measures of the WeChat public number,and explain the effectiveness of the relevant measures in conjunction with relevant data.Finally,in view of the problems mentioned above,the relevant operational strategies are proposed for the operating entities,operational content and operational objects,and how the publishing academic journals achieve good operational results on their own WeChat public platforms.