Everlasting Classics From The Perspective Of Cultural Memory Theory

As the old adage goes that “The world is such as chess game,those who play well always grasping the overall trends of the game”.If we want to play the chess game well of the cultural instruction in China,it's necessary to pay fully attention to the trends of Chinese excellent traditional culture.Chinese splendid traditional culture is the significant fountain of the Chinese national cohesion,centripetal force and creativity.In the era of multicultural society,in terms of the development of China's cultural undertakings,it's important to inherit the Chinese splendid traditional culture and excavate its substantial cultural connotation and value proposition.In such a cultural background,the satellite TV is gradually turning to Chinese splendid traditional culture and seeks its pointcuts to fabricate a series of high-quality cultural programs.Among these TV programs play an important role in inheriting outstanding Chinese traditional culture,enhancing civil humanity,establishing cultural confidence and heighten national cultural soft power etc,which draw the attention of industries and academia.This article is based on the Everlasting Classics of CCTV and combines the cultural memory theory,to search the particularity of in constructing cultural memory,the constructing method and its meaning for the medium of cultural memory in the progress of producing and broadcasting of the TV program,to forecast prospect on construction of cultural memory of the Everlasting Classics.This article is divided into five sections to discuss as below,The first section is the introduction of the article which mainly clarifies the background,significance and methods of the research as well as clears up the development of memory research.Additionally,the article has discussion on theoretic connotation of cultural memory of the Assmann couple and summarize relative research findings of the cultural TV program-Everlasting Classics.The second section mainly elaborate the particularity on constructing cultural memory of Everlasting Classics.Everlasting Classics as one of the Chinese cultural quintessence and poems as its basic content,combines the poems works with Zeitgeist,replacing “read” with “ode” to innovate the inherited way of poems culture,in a way of teaching through lively activities,which attracts audiences in a novel way to realize the unity of Ideological and cultural values and recreational value.In addition,it also innovatively applies of multiple interactive technology and explores the n-screen of propagation mode to achieve creative conversion and innovative development of the Chinese splendid culture.The third section mainly discuss the construction methods of cultural memory medium of Everlasting Classics.As the cultural memory is dependent on medium,Everlasting Classics comprehensively utilize text,images,physical,sound and ceremony five medium to construct culture memory which expands cultural memory space,and contribute to the mass further study classic poems,and activate cultural memory to add new dimension.The forth section emphasize analysis on Everlasting Classics' significant meaning on constructing cultural memory.From the political view,Everlasting Classics promotes socialism core values and consolidate cultural leadership.From the social consequence,the TV program integrate splendid Chinese traditional culture with the public life and cater to the spiritual pursuit of the mass.From the cultural level,Everlasting Classics effectively alleviate identity crisis and enhance the sense of cultural identity and belongingness which contributes to build up cultural confidence.