Analysis Of Cultural Identity Of “Everlasting Classics” From The Perspective Of Ceremony View

Cultural self-confidence is the kinetic energy to realize the national rejuvenation.CCTV's newly launched cultural program "Everlasting Classics" has enjoyed a high level of ratings.High score in The Douban represents the recognition of the program's connotation and aesthetic expression.Her success reflects the society's eager demand for excellent traditional culture.Through the ceremony view,the benign connection between the program and the audience is studied,and the communication effect of "Everlasting Classics" is analyzed from the level of audience identification,which provides a thinking direction for the development of similar cultural programs.This article uses the ceremony view to analyze program elements and communication effects,and follows Professor Guo Jianbin 's analysis of the ceremony view from the perspectives of "connotation","role","communication success criteria",and "function",which is reflected in research questions and articles writing logic.The research focuses on three issues: first,how the program reflects the characteristics of ritual communication;second,whether the audience agrees with the elements of ritual presentation and whether ritual communication produces an identification effect;and third,whether ritual communication exerts the cultural heritage of poetry.The first part of the article explains the connotation of the ritual from the perspective of the program content and the role of the participants,and shows the characteristics of the sharing of the ritual content through the poetry text,audio-visual symbols,narrative structure and specific indicators of the communication platform;the participant's ritual symbolic significance is interpreted by the behavior analysis of the singer,connoisseur and audience.The second part studies the recognition effect of ritual communication from the perspective of the audience.Using questionnaires and interviews,the following conclusions are drawn.The audience's viewing behavior is fragmented.The audience is highly satisfied with the elements of the rituals in "Everlasting Classics";viewers can gain more understanding of poetry through the program,and also generate relevant behavioral motivation for poetry culturelearning.The audience agrees with the topic of "program creates a sense of presence and leads me into the program environment".The audience can be in a common environment sharing emotions,which meets the standards for successful ritual communication.The third part studies the function of ritual communication,analyzes the audience's recognition of the poetry culture from the cognitive,emotional and behavioral dimensions.The results show that the audience has a positive evaluation about the quality of the poetry,and is interested in the poetry appreciation.Meanwhile,the audience agrees with the statement that poetry conduct self-restraint and personal development,and agrees with the behavior of promoting poetry.There is a significant relationship between the spread of rituals and the cultural heritage of poetry.