Research On Emotional Communication Of Poetry And Cultural Variety Shows

In recent years,with people's increasing demand for spiritual culture,CCTV,as the national mainstream media,bears the heavy responsibility of inheriting traditional culture.In February 2018,The series passed on classical culture in the form of "music+ poetry".The rating on Douban was as high as 9.4 points when it aired.The series made poetry culture variety shows a phenomenon and has now entered its third season.The program awakens the audience's Shared emotional experience of traditional culture by telling poems,true stories of singers and guests.The emotional elements in the program are prominent,and the transmission of culture through "emotion" has become the highlight of the program.Emotion is a meaningful act,in order to try to convey the meaning of emotion,we must use symbols to express.How does The Classic Chanting Spread form an emotional symbol system that is moving by means of symbols? As a form of symbol,how does the program spread emotions through symbols? What is the value of emotional communication? Along with these questions,the research on emotional transmission of The Classic Chanting Spread has come into the author's field of vision.This paper adopts text analysis method,case study method and virtual ethnography for research and analysis,and USES interview method to help to explore the audience's interpretation of the program.From the perspective of the emotional theory of symbol aesthetics,this paper analyzes the composition of the emotional symbol system of the program,analyzes the process of the emotional symbol communication with the theory of "three-way communication mode",and explores the value significance of the emotional communication of the program.Finally,the paper analyzes the deficiencies in the process of emotional communication of "Classic Chanting Spread",and proposes Suggestions on how to carry out emotional communication of poetry culture variety shows.Through the study found that the classical poems spread by the languagesymbols,text symbols and art symbols constitute a powerful emotional symbol system of symbols transmitted through the analysis of the "three yuan propagation mode",the process of discovery of symbols transmitted found anything intention of paragraphs explain explained to the effectiveness of the audience constantly,so as to achieve the common interpretation of the "cultural identity",the construction of cultural identity of way is through the way involved in emotional symbols and the media to strengthen emotional interaction,through the symbolic constant interaction between the audience memories of the poetry.The emotional values such as optimism and patriotism conveyed by poetry text symbols are in line with the mainstream values of contemporary society.The transmission of these emotional values awakens the memory of the audience and enhances the cultural identity of the audience.