Study On The Development Status And Countermeasures Of Reading Promotion Alliance In China

The topic of reading promotion has gradually increased,and as a major driving force,the reading promotion alliance has gradually entered everyone's field of vision.This paper mainly introduces the current situation of the development of China's reading promotion alliance.It collects 49 reading promotion alliances through relevant literature,newspapers,Chinese library network and Baidu search,and then uses literature research method,induction method,comparison method and interview method.Four research methods were studied.From the 49 reading promotion alliances,5 reading promotion alliances accepted field or telephone interviews and made detailed records,and the remaining 44 alliances collected and compiled relevant information.This paper first introduces the concept of reading promotion alliance and its development status,then analyzes the purpose,establishment time,type and main activities of the alliance,and finds that China's reading promotion alliance can be divided into several different types,according to geographical scope and alliance.Member attributes,object differences,dominant nature,etc.,according to the geographical scope can be divided into national reading promotion alliance,regional reading promotion alliance and local reading promotion alliance;according to the membership characteristics of the alliance can be divided into homogeneity Sexual and heterogeneous reading promotion alliance;according to the target can be divided into parent-child,primary and secondary school,college students,female reading promotion alliance;according to the nature of the leading institution can be divided into library-led,government-led and reading Group-led reading promotion alliance.Inductively analyze and analyze the activities and behaviors of the operations of each alliance.The main activities of the alliances include joint propaganda reading,joint recommendation,and joint organization reading.It is found that the problems encountered by China's reading promotion alliance are mainly two aspects: alliance.In terms of activities and management issues,there are five aspects of alliance management,alliance membership,management personnel,funds,and resource sharing.According to the current status quo,this paper proposes corresponding countermeasures for activities and management: among them,the management strengthens the system construction,sets the threshold for entry,the management personnel,the source of funds,and builds the cooperation and sharing platform of alliance members to propose corresponding countermeasures.Finally,the study found that the degree of development of each alliance is different,and each has its own characteristics.Although there are problems and obstacles in the development process,the overall progress in solving obstacles is constantly developing.The research in this paper can make the alliances learn from each other's experiences and methods,improve the relevant research of the reading promotion alliance,expand the research scope and theory of the reading promotion alliance,and promote the development of the reading promotion alliance,which is of great theoretical significance.