Research On The International Competitiveness Of China’s New Energy Vehicle Industry ——From The Perspective Of The Comparison Of Industry Leading Enterprises Between China,the United States And Japan

In the face of the COVID-19 and the great changes not seen in a century,in order to achieve China’s carbon peak and carbon neutrality goals,the new energy automobile industry characterized by electric drive and low-carbon transformation is actively embracing a new round of scientific and technological revolution.As the world’s largest new energy vehicle production and marketing market,China has become the wind vane of global capital and technology investment.However,there is still a big gap between China and other developed countries in the development of new energy vehicles in terms of industry standards,core technology and infrastructure construction.Therefore,studying and comparing the development of international new energy vehicle industry will have important theoretical and practical significance to enhance the international competitiveness of China’s new energy vehicle industry.This paper mainly discusses in detail how to improve the international competitiveness of China’s new energy vehicle industry.First,the paper introduces the concept of new energy vehicles and related theories of industrial development and international competition,and combs the relevant research results of China’s new energy vehicle industry policy support and the upstream and downstream situation of the industrial chain.Second,the paper discusses the development status and competition pattern of global new energy vehicle industry.Thirdly,the paper summarizes the development history,market status,future trend and policy environment of China’s new energy vehicle industry,and summarizes the international comparative advantages of China’s new energy vehicle industry from the perspective of six elements by using Porter diamond model,so as to find the problem of industrial weakness.Fourth,the paper selects BYD,Tesla and Toyota,the leading enterprises in the new energy vehicle industry in China,the United States and Japan,and summarizes the advantages and disadvantages of China’s independent brand BYD in the international market competition from the three dimensions of core technology,product matrix and target market,combined with the comparative analysis of SWOT model.Fifth,the paper puts forward corresponding policy suggestions from the government and enterprises,including promoting the unification of domestic standards and international standard certification;Improve the supporting industry construction and after-sales guarantee solid waste recycling mechanism;Make up the short board of key technology;Strengthen independent design and R ＆ D;Adopt differentiated competitive strategy,etc.