Research On Strategic Cost Management Of BYD's New Energy Vehicles Based On Value Chain

On May 24,2014,General Secretary Xi Jinping inspected the SAIC Group and pointed out that “vigorously developing new energy vehicles is the only way for my country to move from a major automobile country to a powerful automobile country”in response to the development of new energy vehicles.With the implementation of the "13th Five-Year Plan",my country's new energy automobile industry has developed rapidly and has gradually become a new world in the world's new energy automobile field.The battery panels,motors,electronic control systems,and supporting facilities charging stations in new energy vehicles are all emerging fields in China.The emerging fields have opened up a new path for market participants.It has promoted a large number of strong players in the market.Innovative enterprises have successively developed and launched various new energy vehicles.The "14th Five-Year Plan" meeting announced that my country has basically built a localized electric vehicle supply chain system after more than ten years of development.However,in recent years,foreign new energy vehicle brands have caught up and domestic new energy vehicle products have gained global influence.Issues such as small size,incomplete supply chain system,and dependence on imports of key technologies and resources make my country's new energy vehicles "going out" facing greater competitive pressure.The case company selected for the study in this article is BYD Co.,Ltd.,mainly from the perspective of value chain-based strategic cost management,and using the analysis method of value chain-based strategic cost management to point out that the company has the following problems in this work: and distribution Suppliers and suppliers have not established a good cooperative relationship,research and development efficiency is low,staff cost management awareness is weak,etc.In response to the above problems,the following solutions are given: First,according to the adjusted corporate value chain situation,increase R&D investment in R&D to improve the level of R&D;second,optimize the structure of the industrial chain to improve the business value chain Make adjustments and optimizations;third,establish strategic alliances with distributors and suppliers to further reduce inventory while improving quality and sales.