Application Of Emotional Design In Packaging Of Linze Jujube

With the rapid development of technology and economy today,efficiency has become the key word of this era.And under high efficiency,people will produce busy,nervous,stressful and even numb emotional factors,both in terms of lifestyle and consumption levels,huge changes have taken place.For products,the emotional value conveyed by the brand can win the hearts and minds of consumers more than the basic use functions,allowing consumers to obtain spiritual comfort and emotional resonance.Emotional integration undoubtedly enhances the value of commodity brands,so emotional design presents a good prospect for the development of commodity brands at this stage.Its core is still the practicality of commodities,and the integration and application of emotional factors create a more consistent brand for the brand.The consumer demand of consumers now allows consumers to experience the dual experience of material and spirit.Based on the concept of emotional design,this subject explores the necessity of emotional design in the packaging of regional specialties through in-depth research on the packaging design of the "Red Jade" Linze Xiaozao brand.In this process,the strategy of emotional design is fully used to integrate this strategy,while increasing the regionality of special product brands,awakening people’s emotional memory,and highlighting local cultural connotations to improve consumers’ emotional experience of Zhangye regional specialty packaging.On the one hand,through the application of emotional design in the packaging design of Linze jujube,consumers can increase consumers’ recognition of Zhangye special product brand,thereby driving the sales of local specialties and contributing their own meager strength to the sales of Linze jujube;On the one hand,it also reflects that the emotional design of special product packaging has a good development prospect,and provides a design practice and design thinking for the application of emotional design concepts in special product packaging design.