Zhangjiakou Native Products Brand Packaging Design

Zhangjiakou tourism industry development in recent years,more and more tourists,after get a good view of the magnificent natural scenery always has a specialty of zhangjiakou region characteristics of choose and buy as a gift to friends and relatives.Zhangjiakou is rich in tourism resources,but the development of tourism related industries is late,and there is no representative brand,resulting in good prices for good products.Through a large number of research analysis,at the same time,based on the local products packaging design to explore the cultural elements of zhangjiakou region characteristics such as calligraphy element,element of plaques,paper-cutting element,summarize the elements such as folk activities,by local products packaging design at home and abroad for reference,the idea,determine the zhangjiakou local products packaging "roots" of natural style,focus on packaging graphics,text format,materials,shape,color,for the overall planning and design,proposed "great things" for the brand name.To solve the problem that the original packaging effect is less favorable to the consumers in the transmission process,the problem of weak brand awareness and weak cultural awareness;To meet the market demand with serialized packaging.Display series special local product packaging on the shelf there are both the overall beauty and changes in the United States,in the process of brand communication is more likely to be consumer memory,recognition,promote sales and the development of tourism economy.The characteristics of "localization" in packaging graphics are explored.Four products: mung bean,millet,red kidney beans,oats growing environment green pollution-free,combined with the zhangjiakou region of magnificent natural scenery and farmers work performance form as theme,the use of silhouette design gimmick confluence the artistic characteristics of paper-cut,engravings,Outlines of farmland,villages,field management,harvest,through the screen image to spiritual,emotional level communication with consumers,so as to stimulate the target consumers topurchase desire.Zhangjiakou zhangjiakou propaganda of special local product packaging is a business card,the regional culture element is applied to packaging design to enhance the overall image of the packaging and inheriting regional culture,has a positive role in improving regional level popularity and reputation.