Based On The "Nanbeite" Cake Culture Brand And Packaging Design

Today,more and more varieties of cakes,cakes are increasingly rich,but in today’s modernization,China is less popular in the world of traditional pastry brand.The traditional cake is the wealth left by our ancestors,and it is also an integral part of social development.People’s living standards rising,has undergone a fundamental change in consumer demand in this mentality,the era of commodity packaging with a superb collection of beautiful things,the brand design of traditional cakes have also been a lot of challenges,and facing a severe test of the market.Based on the analysis of several aspects,this paper expounds what is"cake culture",and puts forward the corresponding design strategy.The design for the main consumer groups for young people,from young people to look at the aesthetic packaging image,reflecting the unique lifestyle and value orientation of young people.The application of emotional design,starting from the life and the situation,focusing on the emotional needs of consumers,to stimulate the consumer’s feelings and to get the recognition of the mind,a feeling of cake.Modern packaging not only to carry goods and guide consumption,it is the embodiment of consumer lifestyles and cultural values.Emotion is one of the most important means of expression in modern design.The cake is a kind of product with human touch.Pattern design using creative graphicsdeformation theory,pattern design will be integrated into the scene when the cakes and some traditional customs to join into the scene,emotional design,with tongue memory "," childhood taste "feelings to attract young consumers in the traditional focus on a cake.