The Application Of Tea Zen Culture In The Packaging Design Of "Miyin Zen Tea" Brand

China is the origin of tea,and the publication of the "Tea Classic" also began to make Chinese people study tea culture,record the history of tea culture and scientifically study tea culture,and form a life culture based on tea drinking.Zen culture is a spiritual culture formed by combining "harmony" in Buddhism,"zheng" in Confucianism and "qing" in Taoism.Introduced into China,later generations formed a unique Zen culture with Chinese characteristics due to the vigorous development of Buddhism.Finally,the combination of tea culture and Zen culture evolved into what is often called the tea Zen culture.Zen has a saying of "one flower and five leaves",and Master Bodhidharma is one of the "one flower",and "five leaves" refers to the five schools of Weiyang,Yunmen,Caodong,Fayan and Linji.Schools,one of which is "Wei Yangzong" originated in Weishan,Ningxiang,Hunan.As the first of the five sects,the ancestor of the Weiyang sect,Zen Master Lingyou,pioneered the "Nongchan" style of monks practising and drinking tea and combining it with the ancestral courtyard of the Weiyang sect,Weishan Miyin Temple.The "Miyin Zen Tea" brand with regional characteristics has been formed on the basis of cultural triple.Therefore,through market research,literature review research,case analysis and other methods,this paper analyzes and combs the tea Zen culture and the tea culture of Weishan,and extracts the unique spiritual connotation of the tea Zen culture and the unique regional culture of the Miyin Temple in Weishan.It is designed and used as a visual symbol of the main picture of the packaging.In the design of the container and packaging,it is designed in combination with the shape and architectural form of the instruments in Miyin Temple.The focus is to explore the innovation and uniqueness of the application of tea Zen culture and regional culture in packaging.,to create a different tea brand culture,publicize the regional culture of Miyin Temple in Weishan and achieve the purpose of promoting the spiritual connotation of tea Zen culture.