| Beidahuang is an important agricultural reclamation area in northeast Heilongjiang Province.After more than 70 years of operation and development,Beidahuang has become today’s Beidahuang Warehouse.The quality and taste of the grain produced in Beidahuang can be called high quality.Explore the regional brand rice packaging structure,graphic language,font language and other aspects.The promotion of brand image can increase the sales of products,so as to gain more brand recognition among consumers.By combing the historical and cultural resources of Beidahuang through subject research,observation and investigation,case analysis and summary,in-depth research is carried out on the inheritance and development of Beidahuang culture in the new era.It is found that most people do not have a deep understanding of Beidahuang culture,and the existing literature is not rich enough.This topic summarizes the unique visual elements of the Beidahuang culture through field and in-depth analysis and research.And can through the modern packaging design principles and methods for creative practice,so that rice packaging culture as the basis,design in line with consumers for packaging aesthetic needs of regional products.This paper focuses on the history and culture of Beidahuang.Beidahuang culture is a cultural type with national characteristics formed in the development and construction process of Beidahuang people in different periods.It is mainly aimed at the struggle stories in the land of Beidahuang after 1949,in which the black soil culture,military reclamation culture and educated youth culture are deeply explored.Hope for regional rice packaging has a good combination,write a good Beidahuang rice brand story,enhance emotional communication with consumers,resonate,this is the embodiment of regional cultural development and inheritance,but also for the future regional product packaging design to provide a new reference ideas and direction. |
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