The Application Research Of "Guochao Culture" In The Packaging Design Of Guizhou Fermented Pepper Brand

Under the multiple backgrounds that the country attaches great importance to the revitalization of rural industries,the strong rise of "Guochao Culture",and the real needs of the development of the pepper characteristic industry in Guizhou Province,this research takes the packaging design of the fermented pepper brand of typical regional agricultural products in Guizhou as the carrier,using "Guochao Culture Style" combined with regional culture to design and explore it.On the one hand,it hopes to use the "Guochao Style" and modern design aesthetics to improve the acceptance of Guizhou pepper products by the youth group,thereby promoting the sales of its products,increasing farmers’ income,promoting the revitalization of rural industries,and providing some designs for agricultural special products in other regions.On the other hand,we also hope that we can use Guizhou pepper,a high-quality regional agricultural product,to further improve the "Guochao Culture " and the favorability of domestic brands among young people,so that they can prosper for a long time and promote The common development of "Guochao Culture " and regional agricultural special products.This research analyzes the main audience of the current "Guochao Culture " and the user acceptance of domestic brands through text research data;through questionnaires,it summarizes consumers’ satisfaction with the packaging design of current pepper products,specific scenarios of eating pepper products,etc.;And through case analysis,it studies the visual presentation characteristics of "Guochao Culture style" in the packaging design of domestic brands,and the current situation of packaging design of regional agricultural special products in my country,especially pepper products.On this basis,the feasibility and necessity of the combination of "Guochao Culture" and my country’s regional agricultural special products are analyzed,and then the packaging design principles and strategies of Guizhou fermented pepper brand based on "Guochao Culture Style" are proposed.,and took the La Sanniang brand fermented chili sauce of Gui Sanhong,a national key leading enterprise of agricultural industrialization in Guizhou as an example,to carry out design practice.To explore how the current regional agricultural products in my country can take advantage of the "Guochao Culture" to carry out brand packaging design,Some attempts have been made in theoretical analysis and design practice.At present,"Guochao Culture" is showing a positive development trend as a whole,and promoting its integration into the packaging design of regional agricultural special products in my country will not only help regional agricultural special products enter the youth group,but also help traditional culture integrate into social life,to realize the two-way unification of economic and social cultural benefits,so that "Guochao Culture" and regional agricultural special products form a development trend of spiritual and material complementarity and mutual assistance,and a more brilliant spark for domestic brands and "Guochao Culture" provide more possibilities.