Packaging Design Of "Zhuangli Friendly Tea" Tea Drink Brand From The Perspective Of Regional Culture

With the continuous development of social information,family reunion order some tea take-out,and long-lost friends about a cup of afternoon tea,as people live another new choice.Long queues of 300,000 cups sold in a single day are spectacular,and tea-drinking has become the norm for some young people.China’s consumer market has seen a surge of interest in new tea in recent years,and to draw in the youth,the beverage has been presented in a variety of ways-from cup design to packaging and advertising.,all emphasize humor,poetic young style.So excellent packaging design can convey brand information and better communication with consumers.In this thesis,how to integrate regional culture in the packaging of new tea drinks is the research direction.Based on the research background of the new tea beverage,the status quo of domestic and international tea beverage packaging is explored and evaluated.In this paper,the present problems of tea beverage packaging are summarized,the aim and significance of the study are expounded,and the research methods are defined.Exploring regional culture and its role in the packaging of new tea drinks,this paper provides a comprehensive theoretical basis for the design of brand packaging.Secondly,it delves into the concept of regional culture and its influence on new tea drinks.Then,it sorted out the packaging design ideas of Zhuangli friendly tea brand,clarified the design status and positioning,and concluded the feasibility of integrating regional culture design into the new tea packaging.By trying to integrate the regional cultural elements with high recognition and strong appeal,the multi-dimensional,differentiated,regional,simple and bright product packaging design was carried out.Verify the practicality and maneuverability of the project proposed in this paper by finishing a series of logo,packaging,and design promotion.