Study Of Core Competence

Taking the news channel of BaoDing radio station as an example,focusing on its features,the article studies city radio station.Employing the core competence theory,it systematically analyzes the features of core competence in city radio station and the factors in its being optimized.It also discusses the methods and strategy of building core competence and forming its major media figure so as to find valuable theory for tbe news channel of city radio station out of its predicament and the regulation of its development. Owned by city radio station,city radio station core competence can create special value,and it is the core source and ability for the survival and development of city radio station.Taking this as an axis,city radio station,through reorganizing all its sources, forms its unique ability and continuous competence,which is essentil, difficult to imitate and different from other media.Thus it can keep and reinforce its ability for future development.Strengthening core competence is a strategic option for city radio stations to face the fierce media market competition. City radio station core competence has such basic features as uniqueness,extension and value.As being media enterprise, it has specific connotation and denotation.The construction of city radio station should be done by,first,optimizing such core sources as human resources,technical resources and so on; secondly,all the sources should be reorganized at the same time to help core competence come into being;thirdly, using the strategy of distinction,localization,uniqueness and brandization,we develop the advantages of radio station to form its own core competence.