Research On Smart Tourism Based On Government Open Data

With China's economic development and social progress,tourism has become one of the contents of people's daily life.However,with the rapid development of tourism industry,the demand and supply of tourism information services have been unbalanced,and the structural contradictions have become increasingly prominent.In order to solve the needs of tourism industry upgrading,smart tourism came into being.In fact,smart tourism has become the inevitable direction of tourism transformation and upgrading.The construction of smart tourism can promote the modernization and informatization of tourism,solve the problem of information asymmetry in tourism activities,and improve the economic benefits of tourism industry.In this paper,the connotation and characteristics of intelligent tourism will be analyzed theoretically,and based on the existing research literature,the framework structure,function design,service subject and participation factors of intelligent tourism will be summarized,and then empirical research will be conducted according to the current cases of Intelligent Tourism to analyze the current development stage of intelligent tourism.Finally,the optimization scheme of smart tourism service platform based on government open data is put forward,and suggestions on policy implementation and data specification are put forward according to the needs of scheme implementation.This paper aims at the research of smart tourism,on the one hand,it can improve the theoretical research in the field of smart tourism,on the other hand,it points out the role of government open data in the construction of smart tourism,and provides an innovative perspective for the transformation and upgrading of tourism industry.