| In recent years,online drafts have had a huge impact on the media,streaming media and other media levels,and quickly spread to the level of social culture,art production and consumption.This paper attempts to start from the development process of domestic talent show,combined with the specific case analysis,through the cultural interpretation of the integration of production and consumption of network drafts,sort out the existing problems and the causes of the problems,and then give solutions and methods.In addition to the introduction and conclusion,this article is divided into three parts.The first part is the integration practice of production and consumption in the network draft.Through the development and evolution of the crawling network draft,it analyzes how the online draft changes the concept of consumption,stimulates consumer desire,promotes the diversified development of program forms,and reveals the integrated representation of network draft production and consumption.The second part is the cultural,technical and aesthetic roots of the network draft wonders.Combining examples from the three perspectives of culture,technology and aesthetics,we explore various reasons for the network draft spectacle,including the cultural revolution of the consumerism frenzy,the technological advancement of mobile internet and the tremendous thrust of the formation of technical human culture,and the aesthetic field.The new demand and the new orientation that the post-modernism has evolved and transformed in the development of the media.The third part is the reflection and foresight of the network draft spectacle.In response to the negative impacts of the network draft spectacle and the lack of follow-up,we will give substantive suggestions and opinions on the dialogue mechanism,acceptance model,and industry rectification,in order to achieve sustainable development in the network culture in China's increasingly rich cultural environment. |
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