Study On The Production Mode Of The Talent Show

Since the development of media technology, the public cultural demand and entertainment form exert great influence on the production mode of variety show, which varies continuously in resent decades. Great change have taken place in such production mode, which could be revealed from CCTV "Spring Festival Gala", "Arts", "Zhengda Arts", to Hunan TV "Happy Camp" arising in the 1990s and "Super Singing Girl" reaching talent show climax in 2004, then to recent Zhejiang TV "Good voice" and CCTV "Chinese good songs". On basis of cultural studies theory, this paper would utilize literature analysis and case study method to figure out the historical evolution of production mode of those talent reality shows. During this procedure, the game relation between the "elite culture", the "grass-roots culture" and the "consumption culture" would be discussed.Looking back to the development of TV entertainment programs in China, we could divide it into four stages. The first one is the "Gala" form, represented by CCTV annual Spring Festival Gala since 1983 and Arts, Zhengda Arts in the early 1990s, which led the "star plus performance" showing trend in our country. The second one is the "interactive" form, represented by Hunan TV Happy Camp in the late 1990s, which provided a civil and open platform during the interaction of "star plus audience plus game". The third one is the "quiz show" form, represented by Lucky 52 and Happy Dictionary in the early 2000s, which attracted great attention through the "audience plus answer plus grand prize" mode. The forth one is the "talent reality show", originated by Hunan TV Super Singing Girl in the earth 2000s, which formed new entertainment trend through "participant plus race plus privacy record" up to now.In the process of developing talent reality show, there have been profound changes in the program form, including not only program production, stage setting, but also the actors, the masters and the audiences participated. All of those elements have been reformed for a long period. And in the final analysis, the great changes can be regarded as a result of the belonging of the cultural discourse power. This paper would mainly focus on the above five aspects of program production mode, and would attempt to clarify how different factors such as politics, economy, culture, society and so on affect the TV programs in different period. Meanwhile the transfer of cultural discourse power after the Reform and Opening is analyzed in details, which has transited from elite culture to grass-roots culture and then to consumption culture. And the strong expressing desire of mass participating in TV program production should be paid attention to. Then from the deep reform of mode production of talent reality show, we hope to explore the law of history of cultural development, and to reveal the trend of the mass culture.