A Study On The Production And Consumption Of Cultural Reality Show "Up-to-date·Forbidden City"

Under the fierce competition in the variety show market,in order to seize the audience's attention and break the downturn in the ratings,in order to maximize the benefits,variety shows must be pulled by the consumer market in the production and production process,with a certain commercial color,Even cultural programs are no exception.The current cultural programs no longer rely solely on pure art or cultural logic for production.Cultural programs that incorporate entertainment elements such as reality shows such as "Lang Reader","National Treasure",and"New Palace Museum" and other cultural shows The program entered the public's vision with a brand-new attitude.At the same time,"spiritual food" is sent to people who are gradually entertained by entertainment and carnival,which meets the high-level spiritual and cultural needs of Maslow's demand theory.For the first time,"The New Palace Museum" adopts the "cultural exploration+cultural and creative operation"variety show production logic,linking traditional culture with the consumer market and injecting vitality into the history and culture.The combination of cultural and entertainment reverses the current excessive audience For entertainment consumption,the program production team is more responsible for the "cultural gatekeeper" and"cultural communicator" social responsibility,in the entertainment to death variety circle to create a quiet and elegant cultural space for the audience,with a high degree of cultural awareness Explore a new window for the return of cultural values.This article takes the cultural reality show "Up-to-date·Forbidden City" as the producer of the National Palace Museum as an example.From the perspective of production and consumption,it uses consumer sociology and communication as the main theoretical basis to explore the market-led and commercial logic.How does variety show use the "culture+consumption" model to build a bridge between traditional culture and the consumer market to open up a huge consumer market.The first chapter discusses the research background,research problems,methods and significance,and the current status of related research,and defines important concepts related to the thesis.The second chapter gives an introduction and preliminary interpretation of the selected case "Up-to-date · Forbidden City".The third chapter discusses how the program is produced in order to promote consumption under the logic of "cultural exploration+cultural and creative operations" from the four aspects of early publicity,program guest participation,content production,and promotion.The fourth chapter discusses the consumption subject,"presence" and "absence" consumption and the essence of consumption.The fifth chapter gets some enlightenment from the research and production of cultural reality shows in the previous article,and discusses from the three points of"compatibility,docking,and regression".Finally,in the conclusion,the research is summarized and reflected.