Significance, Identity And Public Opinion Guidance: Research On The Discourse Of News Criticism In "People's Daily"

This study selected the People's Daily news comments which published since 2013,and used discourse analysis theory as a theoretical tool.It focused on investigating the discourse strategies and narrative techniques used in the People's Daily news comments.In order to find the methods which be used to guide social public opinion and transfer ideology.It hopes to be able to make a supplement for these kind of research.Looking at the past research on the People's Daily,most of them stayed on the analysis of their newspaper content,and did not deeply study the deep relationship between news discourse and ideology from the point of view of discourse analysis.Therefore,this article will try from this perspective.This article starts from the two aspects to study the comments of People's Daily,the one is structure and the other is meaning,and studies the People's Daily news commentary.Structurally,the People's Daily news review mainly include two categories,title and subject its conventional programs,including news background,arguments,and the entire layout according to the regular program,because it not only conforms to the human's cognitive habits,but also can satisfy the audience's information wants,can achieve the maximization of transmission efficiency.Moreover,in the design of the text and the choice of arguments,the newspaper's comments is also based on social and cultural perspectives.It selects according to the stereotyped image of social culture spreading in people's hearts so as to realize its purpose of transferring knowledge and obtaining approval.In fact,news media and media practitioners are not the real "authors" of the news.In particular,the authors of the People's Daily news comments are not the real authors,they are "principals" hidden behind them are the masters of the People's Daily news commentary.Transfer knowledge is only one of the functions of the People's Daily news.Its second important function of it is to construct a common meaning to achieve ideological assimilation.In the study of this issue,the author found that the People's Daily was constructing news through the microscopic factual the mythical construction of the medium-term view,and the macroscopic ideological construction.The author found that the construction of news fact,usually adopted complex narrative perspective,that is pure objective and total perspective,this method not only ensure the objectivity of the news,but also gain the effect of guiding public opinion.Through research,it has been found that myths are also symbols,and that they are interlinked.They are humans' knowledge of the world.Therefore,the news comments discourse of the People's Daily is actually a myth.It not only expresses people.The understanding and views of the objective world also convey a good vision and yearning.Whether constructing facts or constructing myths,the ultimate goal of the news comments discourse of the People's Daily is to construct ideology,pass correct ideas and values,and achieve the purpose of stabilizing ideology and stabilizing social development through continuous repetition and construction.As a place of ideological residence,discourse is also an important means to maintain ideology.And the People's Daily news comments discourse is an important place for the mainstream media to construct ideology,and the transmission of ideology needs material means to give meaning to facts.This requires interpretation of facts through specific means.According to research and analysis,The way of news commentary discourse constructs ideology in daily newspapers mainly includes:constructing knowledge,forming social norms,embodying social values,and forming social consensus.These frameworks are constantly repeated and reproduced,and will form a set of internalized in the minds of the audience.The concept of values is further referred to people's internalized self-awareness,and this series of values and ideologies will guide their social life and practical activities and further permeate the spiritual and material worlds of the people.And become a kind of social and cultural awareness in the hearts of the people.In the People's Daily news comments discourse,there are cultural prototypes that have been deposited in our country's and nation's culture for thousands of years.These archetypes cannot be aware of its existence in our daily lives,they just like the DNA in our bodies,inherited in our cultural bodies and affect the way we perceive and the results of our cognition.Therefore,the study of the ways and strategies used by the People's Daily news commentary to guide public opinion is really an analysis of the meaning,value,and function underlying the deep structure of the newspaper's news commentary,and the structural and ideological nature behind it.Complex social dominance.Just as the American scholar Denis K.Ben says,the analysis of discourse is actually Explain an existed interpretation or already-explained field.Therefore,the comments discourse of the People's Daily is generated in a social system with a complete political and economic structure.And in this ideologically-enriched environment,we can explain how we can express a coherent meaning of our own culture in this world.