Research On Public Opinion Guidance Of Metropolis Daily News Comments Under The Background Of New Media

Since the beginning of the new century,information dissemination technology has continued to advance,the penetration rate of the Internet and smart phones has risen rapidly,the media has entered the era of new media,and the pattern of public opinion has undergone tremendous changes."Diversification of social interests and diversification of social thoughts and concepts" has become a prominent feature of society in the context of new media.Public opinion guidance is faced with a new situation of complex main body composition,changeable public opinion directions,and strong social sentiments.The importance of public opinion guidance is becoming more and more important.Invention was obvious.To seek survival and development,metropolitan newspaper took the initiative to transform into new media and entered an era of deep integration of traditional media and new media.Metropolis Daily News commentary represented by "Nanfang Metropolis Daily" and "The Beijing News" actively adapted to the new media environment,and played a good role in expanding the field of public opinion guidance,advocating positive public opinion,regulating negative public opinion,and providing a platform for public opinion integration.In the context of new media,metropolitan newspaper's news commentary has the characteristics of diversified public opinion guidance channels,rich public opinion guidance methods,enhanced timeliness of public opinion guidance,and diversified public opinion guidance topics,which help to better guide public opinion.Nevertheless,there are still some problems in the guidance of public opinion on the news reviews of metropolitan newspaper,such as insufficient interaction of comments on the new media side,homogenization of the angle of public opinion guidance,and a high proportion of the topic selection of news reviews from different places.In order to solve these problems,metropolitan newspaper should increase the frequency and capacity of new media news comment interactions,cultivate innovative commentary teams,and improve the ability of regional public opinion guidance for news comments.