A Study On The Public Opinion Guidance Of "people's Daily" And "people's Daily Commentary" Since The 18th National Congress Of The CPC

At present,the pattern of public opinion in our country presents a diversified pattern.The advantages and characteristics of the People's Daily Comment on the access to political resources determine the mainstream consciousness,the socialist core values,the social contradictions,the consensus,and the promotion of communion.,To guide public opinion has a very important role.Eighteen reports pointed out that we must firmly grasp the ideological leadership and the right to speak,adhere to the correct orientation,improve the ability to guide public opinion,strengthen the mainstream ideas.On February 19,2016,Comrade Xi Jinping pointed out at the party's press conference on public opinion that we should insist on improving innovation and improving the ability and level of party's public opinion work."People's Daily" as China's party newspaper media,can not shirk the commitment to guide and improve the party's work of public opinion duties.News commentary is an important channel for passing opinions and consensus.The "people's commentary" relies on the status and resource advantages of the People's Daily,and in the long-term practice and accumulation,the influence is more and more strong in conveying opinions and guiding public opinion TheAccording to the analysis of 141 people's commentary columns,it was found that the issues of "People's Daily and People's Commentary" commented on the 18 th National Congress of the People's Republic of China were mainly focused on the party and state construction and administration,political thought,economy and civil affairs and public welfare Large aspect.The main source of the commentary is the social hotspot and the problem,the superior spirit,and some events that have aroused great public concern.The language of the comment has a modern sense of language,embodies the spirit of the times,the mixed use of soft language,making the article in the logic and content of a sense of hierarchy,the expression of more affinity,literary rationality without losing the lively,poetry reference,live.Give full play to the "agenda set" function,pay attention to common issues,and actively set the agenda,the right time to publish comments,cohesion of social consensus;play a positive value-oriented role of criticism,multi-public opinion field to find the value system ",Carry forward the socialist core value system as a common theme in the public opinion field,and actively promote and lead the correct values;play the official public opinion of the authority and leading role,to clear the negative effects,guide public opinion,cohesion consensus,promote communion.This article consists of three parts,a total of four chapters.The first part is the introduction,explains the research origin of the article,determines the research method of the article as the literature analysis and the text analysis method,combs the research thought of the article,and has carried on the certain discussion to the research significance.The second part is the first,second and third chapters,first introduced the current "People's Daily" comment column status,and secondly,in the "people's commentary" on the development of some familiar with the basis of analysis of the " The necessity of public opinion guidance is mainly due to the rapid development of new media,the environment,atmosphere,object and way of positive propaganda and public opinion guidance.The guiding force of public opinion in our country has declined,and the phenomenon of " In this case,the party and the government asked the news media to effectively improve the party's news media communication,guidance,influence and credibility.Second,the "eighteen" since the "people commentary" issues classified and classified,the source of the topic and the attitude of the article tend to make a statistical analysis.The topic of "people's commentary" is mainly concentrated in the field of "party and state construction and management","economy","political thought" and "public welfare and civil affairs".The topics are mainly from the superior spirit,social phenomena and problems,The attitude of the article tends to be clear,negative attitude and positive attitude are basically flat,neutral attitude tend to less.On the basis of the previous two chapters,the author analyzes the linguistic characteristics of the commentary on the comment of the people's commentary,and finds that the language of the people's commentary is modern,the soft language and the hard language,and the style of the article is unified,which helps the audience to pass on The attention of the views and even accepted,is conducive to "people's commentary" comments of public opinion guidance.The third part is the fourth chapter.On the Guiding Strategy of Public Opinion since the 18 th National Congress of the People 's Republic of China.The first is to give full play to the "agenda set" function,by focusing on common issues,and actively set the agenda,the appropriate time to publish comments,cohesion of social consensus;the second is to play the positive value of the guiding role,To judge the value of the system of the "largest public relations",promote the socialist core value system as a common theme in public opinion field,and actively promote and lead the correct values;the third is to play the official authority of the authority and leading role,to clear the negative effects,To conduct effective public opinion guidance,to achieve cohesion and consensus,to promote the purpose of communion.