"People's Daily·Ecology Weekly" (2013-2017) Public Opinion Guidance Research

The history of the development of human civilization is a history of the relationship between man and nature,and the vicissitude of natural ecology determines the rise and fall of human civilization.At present,our country's economy has developed rapidly,but the ecological problem is becoming more and more serious.Facing the grim situation,the eighteen meeting of the party embarks from a new historical starting point,making a strategic decision to vigorously promote the construction of ecological civilization,and upgrading the construction of ecological civilization to the height of national strategy.The People's Daily Ecological Weekly should be born.In 2013,The People's Daily ushered in a new round of reversion.In January 5th of the same year,The People's Daily Ecological Weekly was formally published.It focuses on the two aspects of the people's livelihood and development,with a different angle and level,for the construction of ecological civilization.In the past five years,The People's Daily Ecological Weekly has gradually become the authoritative vane of the national news media to report on the ecological problems.In this paper,the research object is The People's Daily Ecological Weekly's news reports from 2013 to 2017.The basis theories are journalism,media science and ecology.The research is from two aspects of content and method,aims to explore The People's Daily Ecological Weekly how to select the construction of ecological issues and how to guide public opinion.Then the paper finds the lack of The People's Daily Ecological Weekly's public opinion guidance,and put forward the corresponding opinions and suggestions.At first,the paper expounds the background and reasons for the public opinion guidance of The People's Daily Ecological Weekly.With the increasingly serious ecological problems,the increasing concern of ecological problems in public and the party and the government attaching great importance to the construction of ecological civilization.The People's Daily Ecological Weekly,as a part of the Central Committee of the Communist Party's official newspaper-The People's Daily,should assume their own political and social responsibilities,play a role in guiding public opinion.Secondly,the paper researched the content of The People's Daily Ecological Weekly's public opinion guidance,found that The People's Daily Ecological Weekly has many columns of ecology,and the choice of theme involves many aspects about environmental pollution and its improvement,biodiversity and its conservation.The sources and Ecological Weekly's public opinion guidance are summarized.The paper found The People's Daily Ecological Weekly guides the public opinion through typical ecological reports,a series of ecological reports and agenda setting,authoritative interpretation of opinion leaders and the publication of science information.Finally,the paper puts forward the corresponding suggestions for the problems in The People's Daily Ecological Weekly,such as unclear location,incomplete agenda setting and low public participation.