Research On The Public Opinion Guidance Of The People's Daily Online

In this paper,I choose People's Daily Online as my study objectives.I sum up the success and failure of the People's Daily Online after the summarizing of the new media.Based on this,I make a thorough inquiry of the enhancement countermeasure that improving the guidance of public opinion of People's Daily Online.Thus,the mainstream media that epresented by People's Daily Online,can effectively spread the mainstream voice on the whole.Now,just the founding of the People's Daily Online's 20 anniversary,the People's Daily Online,which as the national team in the network media,takes on more and more responsibility in the case of increasingly serious network public opinion.In this paper,main body can be summarized as four parts.The first part analyzes the new situation of network public opinion under the background of new media mostly.On the other hand,it expounds the difference between itself and traditional public opinion.For the second part,it explores the advantages and challenges of People's Daily Online in the process of guiding the network public opinion.The third part,which is the focus of this paper,sums up the new features and shortcomings of the People's Daily Online in the field of public opinion.All in all,the fourth part of this essay,which is the end result of this paper,makes a thorough inquiry of the enhancement countermeasure that improving the guidance of public opinion of People's Daily Online.In a word,we have entered the era of new media which based on Internet technology.Improving the guidence ability of People's Daily Online is important for the country's development and stability both of great theoretical significance and far-reaching practical significance.