| The Chinese culture industry has entered into a new phase of interconnected communication with the powerful impetus of the "Internet +" strategy and the progress of ICT(Information?Communications and Technology).The digital culture industry is developing rapidly,and the advantages of the Internet feature are becoming more and more important,which has been penetrated into various industries,gradually in industrial form,business model,and mode of communication.The development law of content mode of production forms new industry characteristic.In the audio field,the use of streaming media technology has changed the global music industry,helped push the growth of digital income,China as a very potential music consumption market.The new business model that moves on the line and the new business model of Internet thinking,brought "ear economy" revival.Network radio as an audio industry application streaming media technology mature emerging culture industry form,since 2010 development,the industry has entered a stable period of high-speed development.The new vitality of user interaction and creativity,which reflects the new law of mutual entertainment economy,leads to the new upgrading of cultural consumption,and presents five characteristics and trends.But there are still problems to be solved.The paper focuses on the development characteristics of the digital culture industry in the field of mutual entertainment economy,which is intended to explore the development law and guiding theory of the network radio industry.With a view to the future trend of the industry,the development of network radio is more mature,and it provides theoretical reference for the development of other digital culture industries.The thesis is divided into five parts.The first chapter introduces the origin of network radio research,and the theoretical value,practical significance and research method of this thesis.The literature review part of network radio research,and the innovation and so on.The second chapter is the development and background of network radio industry.Digital,network technology to promote the new experience of online audio,network radio this new business,users in the interactive sharing of content creative,feedback content supply,to meet the diversity of consumer demand.Through the analysis of literature and industry evolution,it compares the rise of network radio stations at home and abroad,and summarizes the classification of China's network radio industry.The third chapter is the analysis of the characteristics of the network radio,and the focus on the development trend of the future,and the motivation of the interactive entertainment of the platform,and the motivation of active users.The distribution and competition of the distribution feature platform and the competition,and other aspects of the system analysis and sorting,refine 5 characteristics.In exchange for the exchange of mutual entertainment mode,audio-visual interactive multi-build,focus on the spread of the dissemination characteristics,the consumption characteristics of knowledge-based consumption and multi-revenue mode of profitability.The fourth chapter is the research of the existing problems of the network radio station,and the countermeasures.Digital audio content is urgent to strengthen copyright protection;High quality IP as scarce resources to be cultivated;Radio revenue mode needs to be continuously enriched;The audience is narrow and needs to expand the platform level user;The rapid development of digital technology remains to be followed.The fifth chapter is the conclusion part,and the core view of the network radio in the mutual entertainment economy.Network radio construction is an important content of the great power of the Internet;The development of network radio shows the trajectory and characteristics of emerging industries;Good industrial ecology has become the foundation of cultivating network stations;The development of network radio industry needs to be more cooperative and innovative. |
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