The Commercial Development Tactics Of The Himalayas FM That Under The PUGC Strategy

In recent years,the "ear economy",which is dominated by "listening",has risen to the new economic power of "Internet +" thinking,and the real value of audio is becoming more and more obvious as the only accompanying media under the mobile Internet.2015,the network radio industry in the concentrated outbreak period,a large number of platforms and products emerge,Himalaya FM led Internet audio companies have ushered in several rounds of tens of millions of dollars of financing,have begun to commercialize the road.Himalaya FM with its unique commercial development strategy in the increasingly fierce radio competition in the rapid expansion of the leading edge,Himalaya FM user coverage,daily penetration rate,start-up frequency,the use of a number of data are ranked first in the industry.Himalaya FM's commercial development strategy is based on its massive audio resource base on the basis of diversification to promote.From the content strategy point of view,Himalaya FM Perfect content audit mechanism,improve the professional level of audio,to create a high-quality program,so that "people can I can,people can not I can also",to provide a large amount of audio content,committed to building PUGC new ecology.From the perspective of communication strategy,Himalaya FM is supported by large industry data for the user,personalized recommendation audio program can help users get more intelligent,better audio experience,in favor of increasing user loyalty,maintain user stickiness;For the host,the establishment of star anchor hatchery base,traffic promotion and change is also easier,conducive to breeding "everything growth" content ecology.From the perspective of profit strategy,Himalaya FM set up a set of mature,clear profit model,advertisers accurate positioning target users to facilitate the effective delivery of audio ads,fan economy,content pay and smart hardware will rise to an important source of income,conducive to the realization of content and flow.Under the PUGC ecological Strategy,Himalaya FM is trying to build a complete,comprehensive audio ecological closed loop and the industrial chain,the monthly revenue can reach Chi.With the commercialization process,the Himalaya FM mobile audio commercialization model gradually clear,Himalaya FM in various favorable tuyere how to make the cake bigger and better,which is of great importance for the benign development of the whole industry.Therefore,taking Himalaya FM as the research object,by using the method of literature research,case study,comparative study and experience summarization,this paper systematically studies and analyzes the commercial development strategy of Himalaya FM under the PUGC Ecological strategy,which is very necessary for the network radio station to realize the development and win with the current white-hot competition.