Entertainment Wins

As the product homogeneity is more and more severe and the social life is more abused amusement,the entertainment marketing is the favored marketing approach for the enterprise product brands.Present product branded entertainment marketing in China’s market more prosperous, but is still at an early stage of its development, has many problems.For enterprise product marketing background and main features of the rise of branded entertainment, marketing communication module, present issues and future trends of certainty will contribute to the development of our advertising and entertainment marketing.Based on the theories of Communication Science,Economics,Management and Marketing, by analyzing the marketing performance and transmission modes,this paper summarizes the entertainment marketing concepts, methods, properties, and aimed at its essence is the theoretical analysis of the communication module.Based on these analysis,pointing the existing problems and predicting the development.