Research On PUGC Mode Of Network Radio Drama

With the rapid rise of online novels and online audio stations,the craze for listening to books has swept across the country.At the same time,the network radio dramas,which depended on the birth of the Internet,gradually penetrated into people's free time,and the radio dramas have renewed their lives.Himalayan FM,as one of the giants of online audio publishing platforms,has reached a base of 470 million listeners by the end of 2019,and network radio dramas attached to the audio platform will also benefit.This article attempts to explore the characteristics and deficiencies of online radio drama content production through the study of the Himalayan FM PUGC content production model and the case of radio drama channels,and conducts in-depth research by combining specific statistics,analysis and individual cases to summarize the Himalayan FM radio drama channel The status quo and characteristics of content production,optimize the shortcomings and limitations of the development of Himalayan FM radio dramas and their channels,and provide some feasible suggestions for the development of network radio dramas and their channels.This article is divided into three parts:The first part explains the development background,history,current situation and evolution of content production model of Himalayan FM network radio station and its radio drama channels,and clarifies the development history and current situation of Himalayan FM and its radio drama channels;In the second part,the author analyzes the content production structure of the upstream,midstream,and downstream of the PUGC ecological model of the Himalayan FM.First,the diversification of PUGC content producers has achieved an absolute share of the content production market.In this scenario,IP is formed into voice products to realize content value-added,and finally distributed through online and offline Unicom.The three links are interlinked and mutually promoted,and together constitute the entire PUGC ecological development model;The third part points out the limitations of the development of Internet radio dramas and their channels and through the successful application of the PUGC ecological model,puts forward the suggestions for the operation and development of Internet radio dramas and their channels.