Analysis Of The Framework Of The Spring Festival News Report In 2017 "News Network"

As the great and ancientfestival of the Chinese nation,the Spring Festival has become a special event.reported by the media.CCTV Newshas a special political position,The report on the Spring Festival is the most representative of the mainstream media’s cognition and presentation of the Spring Festival.Based on these understandings,this paper takes 112 news reports about Spring Festival in 2017 as research samples.Try to explore what the framework of Spring Festival news reportsin the field of media content research.Further explain the cause of the formation of the media framework.In this paper,according to the Taiwan scholar Zang Guoren’s framework analysis path of the three levels.It carries out a detailed framework analysis of the Spring Festival news report from the theme of the high-level structure,the report schema of the middle-level structure,the language and visual symbols of the low level structure.Research Findings:(1)The themes presented in the Spring Festival news report mainly include: The Spring Festival greetings,home,Job offer,Spring Festival transportation,policy dividend,Spring Festival activities,other topics,etc.Each theme has its own characteristics.The biggest concern is the Spring Festival activities.,The theme of The Spring Festival greetings and Job offer is also valued by the media.Media coverage of the Spring Festival news is mainly focused on the positive and positive tone.The media expresses their opinions and feelings directly when presenting the content.(2)Eight news schemas were identified: main events,past events,history,consequences,predictions,direct assessments,indirect assessments,and situations.The CCTV news report is more comprehensive in selecting news text structure,but it focuses on the scene of the event and its evaluation,ignored the results.(3)Language symbols create reality.The headline of the Spring Festival news report uses a large number of rhetorical devices.It is also more commonly used to use metaphor and analogy.From the key words,it can be seen that the media in the news report of the Spring Festival has obvious stereotypes.The content of the report has been integrated over time,which aimes to construct a picture of the Spring Festival.The media likes to attribute personal behavior to larger groups,with more grandiose allegations.This kind of fuzzy words,the author will interpret it as a political strategy.In the invisible,the will of the indicidual will rise to the national and national will,which tries to asouse audience’s emotional resonance and psychological identity.The sentence pattern of the guide is the action reproduction process,itemphasizes the active role of the subject.Secondly,the introductory words of the two special columns are more intense.In addition,this kind of report pays great attention to the background musicrendering atmosphere.Both the story of the news and the sensationalism have achieved a high effect.Based on the research findings,the author summarizes the four media frameworks :(1)the image framework of the country’s leaders,who are friendly and pragmatic.(2)the festive atmosphere framework of the happiness.(3)the emotional framework of one country and a harmonious family;(4)the image framework of efficient government performance.Meanwhile,the author explains the formation of media frame work from three aspects: the role of media position from the media character,the social culture affects the individual cognition of journalists,news convention and routine influence news value judgment.