| Under the influence of media environment change and "emotion turning".emotion has gradually moved from the marginal position to the core position in the field of news communication,which plays a role in people’s cognition,judgment and other behaviors and becomes a factor that cannot be ignored in the field of news communication.As one of the first mainstream media to use emotional communication in news reports,CCTV news has made creative exploration to improve news reports and enhance the communication effect of news reports.In this context,taking all news reporting works of CCTV news broadcast "Conversing with the masses during Spring Festival" from 2011 to 2021 as the research object,using content analysis,text analysis and case study methods to study their emotional communication can not only promote the development of their emotional communication,It can also provide some reference and experience for other mainstream media to carry out emotional communication in news reports.CCTV news broadcast program boldly uses emotional factors to carry out emotional communication in the news report of "Going to the grassroots in the New Year",Which is the product of its initiative to change under the environment of media reform and conforms to the requirements of the current communication environment.In terms of emotion,The CCTV News broadcast "Conversing with the masses during Spring Festival" focuses on positive emotions such as "reunion" and"missing" among grassroots people,which accords with the emotional tone of the whole Chinese society during the Spring Festival and caters to people’s emotional needs during the Spring Festival to the greatest extent.Secondly,the emotional communication mode of CCTV news broadcast "Going to the grassroots in the Spring Festival" is mainly TV communication,which makes full use of the two elements of sound and picture to create emotional atmosphere,arouse the audience’s emotional experience,and enhance the emotional appeal.In the emotional communication of CCTV news broadcast "Conversing with the masses during Spring Festival",in order to better express emotions in news reports and improve the effect of emotional communication.It uses a variety of methods and strategies in content topic selection,reporting methods,emotional expression and communication channels and methods to pursue the release of emotion,meet the emotional needs of the audience,and form its own characteristics of emotional communication.Finally,the research points out the deficiencies in the development of the emotional communication of "Conversing with the masses during Spring Festival" in CCTV news broadcast,and puts forward targeted improvement countermeasures.The successful experience of emotional communication of CCTV news broadcast "Conversing with the masses during Spring Festival" inspires the mainstream media to pay attention to the role of emotional factors in news reports and actively use the methods and strategies of emotional communication to improve the communication effect.At the same time,CCTV news broadcast "Conversing with the masses during Spring Festival" in the emotional communication development process there are some shortcomings.It suggests that the mainstream media should go deeper into the masses and grassroots and enrich the emotional types in the emotional communication.Enhance the awareness of innovation and innovate the way of communication.Actively explore the mainstream media to develop new ideas of emotional communication in news reports,and new ways to tell good emotional stories. |
