| In the context of the rapid development of the market economy, the times given the CCTV Spring Festival Gala(referred to as "Spring Festival") more roles, the show has experienced thirty years of baptism has gradually grown into a steady audience groups and complete marketing media brand system, and gradually become the economic situation "barometer" and "benchmark" for advertisers ride "Spring Festival" brand communication provided an opportunity. From the historical point of evolution starting, respectively, from exploration growth, booming period, stagnant period, Win systematically expounded on four stages from 1983 to 2014 in the CCTV Spring Festival Evening enterprise marketing, and for the first time to the "Spring Festival Marketing " By definition, this historical collection attempts for enterprises, CCTV Spring Festival Evening how marketing strategies to give inspiration. |
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