| This article selects 826 Spring Festival reports from "People's Railway Daily" from 2009 to 2018 as research objects.It uses the news framework theory to find out the characteristics of "People's Railway Daily" in the Spring Festival report and finds some deficiencies.Corresponding improvement programs and reflections.Through the analysis of the "People's Railway Daily" Spring Festival report,we will try to find out the rules for reporting by the railway industry and provide theoretical support for future reports.This research is based on the framework theory of news dissemination.It divides the Spring Festival reporting framework into high-level structure,middle-level structure and low-level structure,and establishes corresponding research categories in turn."People's Railway Daily" has the following characteristics during the Spring Festival reporting:the content of the report fully and systematically shows the content of the railway work;provides related information from a professional perspective,so that the needs of the audience are met;adhere to positive publicity,establish a good media and enterprises Image.In the framework of the report,the "People's Railway Daily" still has room for improvement during the Spring Festival report.The limitations of reporting angles and the lack of commentary genres;the lack of media integration thinking in news planning;the fall in language styles and so on are all issues that"People's Railway Daily" needs to pay attention to in reporting.In order to achieve better communication results,it is possible to increase the angle of reporting on reporting topics and enrich the style of reporting;focus on media integration in the construction of the text;innovate the planning mode of reporting;rhetoric and linguistic approaches were used to draw on the tendency of reporting.The language style was agile and lively,and the whole picture of the Spring Festival was objectively demonstrated. |
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