CCTV Spring Festival Evening Ceremony

China Central Television Spring Festival Gala("CCTV Spring Festival")has been held 35 years from 1983 to 2017.As the most important ceremony for the Chinese people to welcome the New Year,the CCTV Spring Festival Gala has the mission of spreading Chinese traditional culture.Nowadays,with the changes of the times,the development of communication technology,as well as the change in the audience aesthetic idea,the traditional festival color becomes more and more light,and the ceremonial significance of the CCTV Spring Festival Gala is gradually showing signs of dissolution.This article is guided by the theory of "spreading ceremony" and analyzes the text of "the CCTV Spring Festival Gala".It explores the dismantlement of CCTV Spring Festival Gala and the construction of its meaning from many perspectives such as communication,culture and technology.The full text is divided into four chapters.The first chapter sorts out the development process of the CCTV Spring Festival Gala.Based on the development and changes of the media for 35 years,the CCTV Spring Festival Gala is divided into three stages: the budding period,the development period,and the metamorphosis period.The distinctive features of the CCTV Spring Festival Gala in different periods were presented.Starting from the particularities of different stages,the course of changes in the development of CCTV Spring Festival Gala "ceremonies" was analyzed and the phenomena behind the changes were interpreted.The second chapter traces the historical origin of the CCTV Spring Festival Gala,and the traditional Spring Festival sets a sacred time node and an important space layout for the formation of the CCTV Spring Festival Gala "Ceremony." It is known as the birth mother of the CCTV Spring Festival Gala.As participants in the ceremony,the Chinese people from all directions were called together to form a common memory about this cultural feast.The CCTV Spring Festival Gala featured typical ceremonial features through fixed program setting,programmatic appearance order,the development themes of home and country,and various meaningful symbols,reflecting the will of the country and spreading the traditional Chinese culture.The third chapter analyzes the phenomenon of the "ceremony" of the CCTV Spring Festival Evening.With the continuous changes of the times,the continuous advancement of science and technology,and the continuous improvement of people's aesthetic tastes,the cultural connotation of traditional festivals is gradually being downplayed by the general public,and the nature of the ceremonies of the CCTV Spring Festival Evening has been reconstructed.On the basis of the foregoing,the last chapter puts forward targeted suggestions on the challenges faced by traditional CCTV Spring Festival Evenings and dissemination of perplexities.How to ensure the successful completion of ritual tasks and adapt to the ever-changing media ecology to provide audiences with satisfaction Cultural works,is worthy of our thinking.Under the background of a new era,the CCTV Spring Festival Gala needs to combine its own development status with actual conditions for reform and innovation.Adhere to the combination of technology and art,return to the content itself;adhere to the integration of culture and emotion,strengthen the inheritance of traditional culture;adhere to the integration of new media and traditional media,and increase the enthusiasm of citizens to participate.