Research On Railroad Spring Festival Transportation Report In Qilu Evening News (2007-2011)

In recent years, many media pays attention to the railroad spring festival transportation as a focal topic around every year Spring Festival. However, in contrast with the prosperity of the spring festival railway reported, the research on railroad spring festival transportation report is few. At the same time, the research is advantageous to the railroad spring festival transportation report standard and the innovation, as well as to the construction, the development and the reform of Chinese railroad has the important theory value and the practice significance. Compare with the former related research, The innovation of this article lies in:It is taken <Qilu Evening News> as an example, the frame theory as the theoretical basis, by means of the content analysis to study the railroad spring festival transportation report.Based on the influence, representative and material collection of the object of study, this article selected "Qilu Evening News" as the sample. The sample chosen5years, studied the report frame of railroad spring festival transportation reports, how to construct the report frame, through the statistic analysis of railroad spring festival transportation reports from2007to2011..This article is divided into three parts to conduct the research to this question. The first part plays the guidance role to the full text. The second part is main body part of the article. This part analyzes the frame factors of the railroad spring festival transportation reports from2007to2011. The third part is the full text summary and the sublimation. This part discusses the influencing factor of the frame, and the superiority of railroad spring festival transportation reports of this newspaper. Through the research and the analysis, the author thought that "Qilu Evening News" attaches great importance to the railway spring festival report. The reports reflect the humanities concern consciousness. Moreover, the newspaper can guide the public opinion correctly, through the balanced reports. But simultaneously It also has some deficiency of the timeliness pictures and few comments.