Idol Drama 路 Audience 路 Study On The Consumption Culture

Marx has said that any society's change was along with the social productive forces development. French sociologist Baudrillard thought that the contemporary expense society's production is as a result of the electronic medium appearance. The medium and the expense culture ideological trend coexistence in the modern society, the two mutually depends on for existence, mutually affects, mutually develop.The mass media through a series of dissemination method such as the advertisement, the soap opera and so on and make a space which is different to the real expense hypothesized space. This kind "the hypothesized space" emphasis mark significance, builds the expense society harmony happiness and warm atmosphere, creats public' s matter and the spiritual dual expense desire, this kind of propaganda or lures is the key which the culture can be popular to allThis article take example of youth idol play program which one of program under the expense culture' influence. In order to analyze under the mass culture and the commercial culture together function, the soap opera matches (in particular young people community and feminine community) expense the idol which play itself carries on, as well as fashion expense including the mark, the culture use value and so on. Moreover, the emotional consumption which for the satisfied desire, the release the mood.Draws the conclusion from this article: The expense culture deepens day by day regarding the mass media' s influence, the life actual need is yielding to expense desire satisfying, the Chinese tradition expense pattern substitutes as the desire core pattern, in some kind of degree, the medium is constructing "the reality" , constructs people' s cognition way, causes the people satisfy the mark information which provides, voluntarily accepts the mark towing, so the mass media realized the control of society. The mass culture especially television culture is one kind of cultural industry product, is the culture which under the industrialization system the economical vested interest group hardly fills for people' s culture. This kind of culture under the tool rational monopoly, unified person' s individuality, has constrained person' s main body consciousness, weakened the individual critique consciousness, lets the people in an illusory image, idealized material world fantasizes, expends, enjoys, the people have also lost the real world in the feeling experience.Although the expense culture origins from the capitalism has negative function , but at present our country also is at the socialism initial stage, expends the culture has its advantageous to the social development and human own development, for instance it can release people' s emotion, alleviates modern people's pressure, obtains one kind "to be free" , molds the modern personality. Therefore in the socialism initial stage, the mass media must establish one kind of harmony "expense culture" which conform to our national condition, and setting up a healthy science expense view is the urgent matter:...