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Research On The Content Innovation Of Guangdong “iTouchtv”App Under The Background Of Media Convergence

Posted on:2021-02-20Degree:MasterType:Thesis
Country:ChinaCandidate:J M HuFull Text:PDF
GTID:2428330647956848Subject:Radio and Television
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At present,mobile communication,as one of the main exploration paths for the transformation of news media,is becoming a growth point for the TV industry to attract users to consume and promote career development,and has broad prospects for development.Based on this background,our research takes the TV news client as the research object,and takes the Guangdong Radio and Television Station's touch-screen news app as the main case to explore the theoretical logic,development dilemma and realistic path of mobile client communication,in order to provide reference for the transformation and development of TV news media.The research is mainly divided into four parts: First of all,combined with the development background of media convergence,this research explores the role of TV news app as the main carrier of mobile communication,its role in the transformation and development of TV media,and its development direction.By combing the relevant literature,we clarify the research purpose and research significance of the news APP.Through the collation,identification and analysis of the literature,the research ideas of this paper are formed and the research methods are determined.Second,we investigate the application status of news app of Guangdong and sort out the establishment and development of it.In addition,online survey of users of news app is conducted by means of questionnaires,focusing on the analysis of user characteristics and viewing preferences of mobile news app.Then,for the content production of the touch-screen news app,combined with the comparison of other competitive APP,a special analysis was carried out.Our study found that there are some problems between the touch-screen news app and the competitors that the phenomenon of homogenization is serious,the positioning is overlapping,the content follow-up phenomenon is prevalent,and the target users are not clear.Finally,this study conducts an overall analysis of the above content,and proposes that the touch-screen news app should start from the needs of its own development,establish the idea that content is the most important,rise in the news APP market,and expand its own communication and influence.We put forward some strategic suggestions on establishing a personalized brand image and creating original content.
Keywords/Search Tags:media convergence, news APP, iTouchtv APP, content innovation
PDF Full Text Request
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