Research On The Innovation Of TV News In China Under The Background Of Media Convergence

With the rapid development of technology,media form which takes new media technology as the carrier has gradually embarked on mass media,it not only has subverted the traditional single transmission of media,but also shared a large number of attention from the traditional media form.The traditional media realized that it is necessary to cooperate with new media after the fierce competition,and carry out a series of complete transitions which are based on technical innovation,content and forms innovation,and business and management reform to walk out of the delimma.At present,the media convergence has been gradually out of the superficial merger and consolidation among the media or media groups,and it has began to transfer to deep-level convergence based on the digital technology.The traditional media,especially the TV media depending on its natural advantages,will not die out in a period of time,but instead will coexist with the new media.In the context of media convergence,this paper studied the TV media should be how to find their own positioning,spread of new media to build their own platform,to borrow ideas,technology,production,management and so on all issues of process innovation.The purpose is to keep the core position of TV news,propose innovative solutions,and find a suitable development road for China TV news in media convergence.This paper will analyze the current situation of media convergence and the development of television news in the context of media convergence.In this paper,the issues and corresponding solutions are based on the basic theory of communication and journalism,and combined with information engineering,sociology,marketing and other theories.Through empirical research on the excellent experience of new media practices in recent development of CCTV news,learning from CNN,BBC,and FOX as the representative of the media convergence path,and studying Chinese new media convergence phenomenon as a case,the theoretical framework of this paper is enriched with vivid examples.In addition,relying on the rapid development of electronic information industry in recent years,artificial intelligence technology has been into the technical background of media field.The media convergence prospects further and bold ideas,and points out the problems and shortcomings.This environment makes us should appealing for regression of TV news content quality,and do news in accordance with social responsibility and occupation moral.