Research On News Program Innovation Of Harbin TV Station Under The Background Of Media Convergence

With The rapid development of the media, the media often lets people describe it like this, " the only constant change is always changing all the time". Especially the emergence of new media such as network, mobile phone, has accelerated the pace of media convergence. Among the various forms of media, they begin to look for the chance of cooperation. The boundaries between media gradually blurred and a new pattern of media ecology formed.Integration of media industry has been a popular research topic, the author clarifies the concept and media integration model in this paper. For in-depth study, I research the basic problems such as the formation of the general path to lay the theoretical foundation. In the media convergence, such as the capital city of Harbin TV station, it has been in the news as the main innovation. In the media convergence, how Harbin TV news program changes and what problems have appeared in practice is the main problem in the study.By collecting and studying a large number of documents and papers, the research on the problem of Harbin TV news program innovation under the background of media convergence, had a more profound understanding. The author mainly divided into three chapters in the study of this issue. In the first chapter, mainly on the two core concepts of media convergence and Harbin TV news programs, as a major influence on the overview of media convergence of Harbin TV news program, a brief analysis is mainly from the linear model of communication as the theoretical guidance, analyzes the change of source, communication channels, audience, interactive, content.The second chapter is the practice of performance from the media. Under the background of the integration, the Harbin TV news program innovation is discussed from the TV news program content and innovation of TV news program is analyzed in three aspects of form, thinking, select a representative case. AII of these things elaborated the Harbin television news programs at the present stage of innovation.The third chapter is the main bottleneck and Countermeasures of media convergence in Harbin under the background of the innovation in television news programs, there was a certain bottleneck in the process of Harbin TV news program in innovation. through the dissemination of information theory guidance and other successful experiences, I put forward some relevant countermeasures.