| Strong field TV media had to facilitate sound and picture, combined with the ability to make the audience feel and witness events anywhere in the world of sense, profoundly changed people’s daily life and popular culture, become the medium of the boss on the whole social culture has a strong influence. Enter since twenty-first Century, digital technology has in-depth imperceptibly into people’s life work. The media constantly fusion, information dissemination with more freedom, interactivity, will strengthen, information dissemination channels more diversified, greatly expand the breadth and depth of information dissemination, the audience got a relatively equal freedom, more information more widely spread space. Integration in such a medium of communication and dissemination of scientific and technological era, information flow reached unknown degree of freedom. In the information society. The audience has the initiative and participation than ever, more independent personality. TV media imperfections completely unmasked. So, we have to ask for a unified media era classic communication theory and the model is also suitable for the current context?Although TV programs become more and more, but it is undeniable that the TV news is still the core of the TV media. But mobile phones, tablet computers and other new media impact, a variety of news programs can get from one end, people enter "read screen era." This allows the TV "King of the media," the position is subject to no small shock and shake, and new media has many characteristics for example quick, flexible, vivid and so on. How to make TV news programs to deal with the challenge of new media and keep the original competitiveness is the problem we should pay attention to. To do this, TV news reports should focus on art while emphasizing the authenticity of. The artistic expression of TV news report also should become our object of study. TV news programs in guarantee the authenticity of the premise, but also pay attention tore ports of the art, the picture composition is reasonable, whether the sound picture with clever, topics of planning, do a group have a style of one’s own arrangement, using the artistic means that TV news more visibility, optimize the communication effects, the audience can better accept the news content. In order to let the audience in the first eye see only you can know the main content and brand news, make the audience "fall in love at first sight, see two"This paper is divided into six parts.The first part is "Introduction", the related concept of this part mainly introduces the status of China’s media convergence, media convergence. Reconstruction Era media fusion. Influence on news programs in this context. Finally, the research method and the significance of the paper.The second part mainly discusses the media convergence. Mainly includes the concept and classification of media convergence, three kinds of fusion methods motivation, media convergence of media convergence.The third part discusses the influence on television is a medium of communication and information fusion. At the same time the classical communication theory of "agenda setting theory","gatekeeper" theory, the "spiral of silence" three theories of thinking. Firstly, the rationality of theoretical background, and then put the theory into consideration when it changes, the author on the basis of the current communication environment presented the theory how to adjust.The fourth part uses a chapter, combined with the results of the news, to explain in the era of media convergence, coping, and coping with the change of the news report, media integration of news programs.The fifth part is to explore in the TV news program in new media era to the invincible position, must explore the art of TV news program, the television news programs and more ornamental. In this part, from the television news topics ofart, content of the narrative art, news picture and sound art, art and other aspects of the program package of TV news program analysis.The sixth part is a conclusion. This part summarizes the integration of TV news report in China under the era of media convergence, and why the news program of art of innovation. |
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