Innovative Research On Museum TV Variety Shows

In recent years,with the continuous improvement of the national cultural soft power,the national macro level of advocacy,the national attention to Chinese traditional culture has continued to increase.Coupled with the improvement of the national cognitive structure,the public has a deeper demand for traditional culture.The mass media plays an important role as an important information export for the promotion of traditional culture.It is worth noting that as the demand of the audience continues to change,the “slack” situation of the mass media,which is dominated by television,is not obvious due to lack of attraction and aging.In this context,the content,form and structure of the innovative cultural TV series are crucial.As a materialized carrier of traditional culture,cultural relics carry abstract connotations and contain rich cultural energy.The Museum TV Variety Shows,headed by “National Treasures”,has been well received since its launch.On the one hand,it has innovated the TV program format,and on the other hand,it has expanded the audience of traditional culture.With cultural relics as the carrier and the spread of mass media such as television,it not only satisfies the needs of the audience,but also enhances the cultural confidence of the people.Therefore,taking the National Treasure as a case,it is of great significance to analyze the innovation of the program in depth.This article takes the innovation and development of Museum TV Variety Shows as the main line,based on the overview of the National Treasures program,and conducts case analysis.Specifically,narrative analysis is carried out from the aspects of narrative objects,narrative techniques and narrative styles;from the grafting of museums and stage plays,the modern stage design and the background music close to the story,the scene analysis is mainly discussed.The spread of the program and the resulting communication effect.In addition,the status quo and existing problems of the comprehensive program development,from the program theme,development perspective,communication form,creative team and other aspects,in-depth mining,summed up the program's enlightenment on the cultural and television television programs,thereby enhancing the cultural and television television programs vitality.