Research On The Construction Of National Identity In Cultural Relic And Museum Variety Show National Treasure

The acceleration of the world's globalization process has brought economic liberalization,political democratization,and cultural diversification.It has also caused people in various countries to fall into a chaotic state in the process of identity identification.In the game and conflict of different values and cultural cognition,national borders are weakened and sovereignty is weakened.The legitimacy and cohesion of modern nation-states have encountered unprecedented challenges.National identity has become an important proposition to be solved in the development of modern nation-state.And national identity,as an ideology,can be artificially constructed and consciously communicated with the help of the mass media.Therefore,it is an inevitable choice for the national development strategy to promote national culture and construct national identity through media power.With the positive response of CCTV,the cultural and entertainment variety show National Treasure was born out of nowhere.With the core of culture and the shell of variety shows,it created a new expression that combines traditional culture,historical memory,and national spirit,setting off a phenomenal spread.The program uses cultural relics and museums as a link between the past and the present.In the deep dimension of the history of 5,000 years of civilization,it centers on the subject of Chinese culture as a comprehensive,multi-angle and recounting of cultural relics history and its value content.From the perspective of cultural power,harmonious homeland,and forging ahead to China,the country's picture is displayed in an all-round way,and the long civilization behind the cultural relic treasure and the spiritual core that continues are analyzed.In the specific construction of national identity,National Treasure carries out memory construction and symbol construction from historical and cultural dimensions,respectively.First,the historical memory is activated and reconstructed in the interpretation of cultural relics in spacetime narrative.The historical memory is combined with the current context,and a shared field of national identity,cultural self-confidence,and national belief is constructed through ritualized performances.Strong emotional and psychological resonance pushed to the extreme,awakening the collective memory of the masses in the interlacing of time and space,and improving the sense of belonging and identity of the group.Secondly,the program traces the roots of the civilization of the Chinese nation through the careful selection and significance of cultural relics,and uses nonverbal symbol carriers such as language symbols and pictures,characters,scenes,and music sound effects to shape the imagination of the national community and guide the audience to sprout Deep understanding and spontaneous identification of traditional culture,historical memory,and the national community promote the formation of national identity.However,due to the solidification of the program form,the lack of rigor,and the limited market space,the national identity construction of the program has certain shortcomings in terms of persistence,depth and comprehensiveness.In order to better build people's national identity,program producers can extend their perspectives,innovate program formats,adhere to the cultural responsibility of the media,pay attention to the rigor of the content of the communication,cultivate the content,sink the market,transmit through multiple channels,extend the intellectual property industry chain and attract more audiences.